Okubalulekile kwe-athikili nedatha evela ku-E-Commerce Europe 2021, umbiko osuselwe ezingxoxweni nabathengi abangu-12,749 e-Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden nase-United Kingdom, ehlanganisa izwe. ye-e-commerce ezimakethe eziyi-12 ezinkulu zaseYurophu.
Isibalo sabathengi be-e-commerce baseYurophu sikhule kancane eminyakeni yamuva futhi manje simi ezigidini ezingama-297.Vele, isizathu esikhulu salokhu kukhula ubhubhane lwe-Covid-19, olushiye uphawu lwaso kuwo wonke amazwe aseYurophu.
Ngo-2021 odlule, i-e-commerce eYurophu ikhule phakathi nonyaka.Isilinganiso sokuthengisa ngomuntu ngamunye ngenyanga emazweni angu-12 ahlolwe sasingu-€161.Njengoba kwabikwa ngaphambilini, iJalimane ne-UK yizimakethe ze-e-commerce eziqine kakhulu eYurophu.Uma kuqhathaniswa nenani elikhulu labantu, ivolumu yokuthengwa yalezi zimakethe ezimbili iphezulu uma kuqhathaniswa, futhi isabelo se-e-commerce siphezulu uma kuqhathaniswa.Ngonyaka odlule, abathengi abayizigidi ezingu-62 eJalimane bathenga ku-inthanethi, uma kuqhathaniswa nabangaphezudlwana kwezigidi ezingama-49 e-UK.Ngakolunye uhlangothi, amazwe anjenge-Italy, iSpain nePoland anokuthenga okumaphakathi okuphansi.Ngesikhathi esifanayo, lezi zimakethe ezintathu manje seziqala ukukhula kakhulu kusukela emazingeni azo ayephansi kakhulu ngaphambilini.
1, Izigaba Zomkhiqizo Eziyi-12 Eziphezulu Zokuthenga e-Europe
Izigaba ezintathu eziphezulu zemikhiqizo ethandwa kakhulu phakathi kwabathengi base-Europe, izingubo nezicathulo, ama-electronics asekhaya kanye nezincwadi/ama-audiobook, azishintshile eminyakeni edlule.Izingubo nezicathulo bekuyizigaba zomkhiqizo othengwe kakhulu kuzo zonke izimakethe ezihloliwe.Imikhiqizo yemithi iphakathi kwezigaba zemikhiqizo ezikhule kakhulu eminyakeni yamuva nje, kanye nezimonyo, igilosa nezinto zasendlini.E-Sweden, imikhiqizo yemithi isiphenduke ukuthengwa kwe-inthanethi okudume kakhulu kule makethe.
2、 Ukulethwa okusheshayo kwezimpahla kuba okubaluleke kakhulu
Ukuthengiswa kwe-E-commerce kukhule kulo lonke ibhodi ngesikhathi sodlame lwe-Covid-19, kanjalo nenani lempahla.Ngokuvamile, abathengi abaku-inthanethi ba-oda imikhiqizo eminingi edingekayo ukuze isetshenziswe nsuku zonke.Ngenxa yalokho, abathengi emazweni amaningi balindele ukulethwa okusheshayo, ngokusho kombiko we-European E-Commerce 2021.E-UK, isibonelo, i-15% ilindele isikhathi sokulethwa kwezinsuku ezingu-1-2, uma kuqhathaniswa ne-10% ngonyaka odlule.EBelgium, isibalo esihambisanayo sasingu-18%, uma siqhathaniswa ne-11% yangonyaka odlule.Lokhu kungase kuhlobane nesidingo esikhulayo esivela kubathengi abaningi abasha, ikakhulukazi abathengi abadala, abaqale ukuthenga ku-inthanethi ekuqaleni kwe-e-commerce.
Kuzojabulisa futhi ukubona ukuthi abathengi ezimakethe ezahlukene bakhetha ukuletha kanjani.Kuwo wonke amazwe angu-12 acwaningiwe, indlela yokulethwa edume kakhulu “iwukulethwa emnyango wakho”.E-Spain, isibonelo, u-70% wabathengi abaku-inthanethi bakhetha le ndlela.Inketho yesibili edume kakhulu "i-signature-free home or door delivery".E-Sweden naseNorway, “ukulethwa ebhokisini lami leposi” ngumuntu weposi kuyindlela edume kakhulu yokulethwa.Futhi "ukuzilanda kusuka emakhakheni e-express" kuyinketho yokuqala yabathengi base-Finnish kanye nenketho yesibili edume kakhulu kubathengi basePoland.Kuyaphawuleka ukuthi ezimakethe ezinkulu ze-e-commerce njenge-UK
naseJalimane, ukuthandwa kwendlela yokulethwa kwe-"courier locker" kuphansi kakhulu.
3, Ukuzimisela ukukhokhela ukulethwa kwe-e-commerce okusimeme kuyahlukahluka
Amazwe aseYurophu awafani wonke uma kuziwa ekukhetheni ukuthunyelwa kwe-e-commerce okusimeme.I-Italy neJalimane amazwe anephesenti eliphezulu kakhulu labathengi be-e-commerce abazimisele ukukhokha imali eyengeziwe ekulethweni okuzinzile kwe-e-commerce.Abathengi abaku-inthanethi abazimisele ukukhokha okwengeziwe ngalokhu ikakhulukazi abathengi abancane (abaneminyaka engu-18-29 ubudala), iqembu lobudala elingase lizimisele kakhulu ukukhokhela izinketho zokulethwa kwemayela lokugcina eziklanyelwe kakhulu.
I-Finland ne-Poland banentshisekelo encane yokukhokha imali eyengeziwe yokulethwa kwe-eco-friendly.Lokhu kungase kube ngenxa yokuthi kokubili iFinland nePoland zihamba phambili eYurophu mayelana nokuthunyelwa kanye nokusetshenziswa kahle kwamalokha ezincwadi, lapho abathengi bakholelwa ukuthi ukuthatha amalokha kuvumelana nemvelo kunokulethwa ekhaya.
4, Ngabe abathengi baseYurophu bazokhetha ukuthenga ku-inthanethi endaweni yangakini ngezizathu zemvelo?
Abathengi abaku-inthanethi bangakhetha ukuthenga ku-inthanethi ezweni labo ngezizathu ezahlukene.Esinye sezizathu ezenza abathengi bakhethe ukuthenga ekhaya emibikweni yangaphambilini umgoqo wolimi.Kodwa-ke, ngokwanda kokuqwashisa ngokusimama, abathengi abaningi ngokwengeziwe bathenga ngokuqaphela ekhaya emzamweni wokunciphisa amabanga ezokuthutha kanye nokukhishwa kwekhabhoni.Kuzo zonke izimakethe ezihloliwe, iSpain ne-Italy banabathengi abaningi balolu hlobo lokuthenga nge-inthanethi, kulandelwa abathengi baseFrance.
5, Ukukhula kwe-e-commerce yaseYurophu okuqhutshwa yi-Covid-19 - kuzohlala isikhathi eside?
I-E-commerce ikhule ngokushesha cishe kuwo wonke amazwe aseYurophu.Ngo-2020, singabona ukukhula okungafika ku-40% kwezinye izimakethe, okuhlanganisa iSweden nePoland.Kunjalo, ingxenye enkulu yaleli zinga lokukhula elingajwayelekile liqhutshwa umqedazwe we-Covid-19.Abathengi kuzo zonke izimakethe eziyi-12 ezifundwe bathi bathenge okuningi nge-inthanethi ngesikhathi sodlame.Abathengi abaku-inthanethi e-Spain, e-UK nase-Italy babone ukwanda okukhulu kokuthenga.Sekukonke, abathengi abancane ikakhulukazi bathi bathenga ku-inthanethi kakhulu kunangaphambili.
Kodwa-ke, ukuthengwa ezinkundleni eziwela imingcele bekuphansi kancane uma kuqhathaniswa nombiko wangonyaka odlule ngenxa yezinkinga zokulethwa ezithinteke ku-COVID-19 kanye nokuvalwa kwezwe.Kepha ukuthenga emngceleni kulindeleke ukuthi kukhuphuke kancane kancane njengoba ukuphazamiseka okuhlobene nobhubhane kuncipha.Ngokocwaningo lwalo nyaka, bangu-216 million abantu abathenge ngaphandle kwemingcele, uma kuqhathaniswa nabangu-220 million ocwaningweni lwangonyaka odlule.Uma kukhulunywa ngokuthenga emngceleni, iChina isiphinde yaba yizwe elidume kakhulu abantu baseYurophu abangathenga kulo, lilandelwe yi-UK, i-US neJalimane.
Abaphendulile baphinde babuzwa ocwaningweni ukuthi bazokwandisa noma banciphise ukuthenga ku-inthanethi ngemuva kokuthi isimo se-COVID-19 sesithuthukile uma siqhathaniswa nesimo samanje.Impendulo ngalo mbuzo iye yahluka emazweni.EJalimane, eNetherlands naseBelgium, okuyizimakethe eziku-inthanethi ezivuthiwe, iningi labantu licabanga ukuthi lizonciphisa inani lokuthenga nge-inthanethi, kuyilapho ezimakethe ezikhulayo njengeSpain, Italy nePoland, okuphambene kuyiqiniso, kodwa abaphendulayo babuye bathi ku-inthanethi. ukuthenga sekuyingxenye ebalulekile yokuphila kwabo kwansuku zonke, bazogcina lo mkhuba wokusebenzisa ngemuva kwalolu bhubhane.
Isikhathi sokuthumela: Jul-05-2022