Amathoyizi kamama nengane ayimakethe yesi-5 enkulu kunazo zonke eku-inthanethi e-Brazil
Ngo-2021, usayizi wemakethe eku-inthanethi wamathoyizi kamama nengane wase-Brazil uzoba izigidi ezingu-US$692, okukleliswe imakethe yesihlanu ngobukhulu e-Brazil.
amandla okukhula aphezulu
Imakethe ye-inthanethi yaseBrazil ikhula ngokushesha, ngezinga lokukhula elihlanganisiwe lonyaka elingaphezu kwama-20% eminyakeni emihlanu ezayo.Ngo-2025, isikali esiku-inthanethi sizodlula eseSpain.
Abasebenzisi bavame ukuba ngamaqembu abantu abasha abahola imali ephakathi kuya kwephezulu
1. Abancane
Ngo-2021, emakethe ye-e-commerce yamathoyizi kamama nezinsana eBrazil, abasebenzisi abaneminyaka engu-18-44 bazolandisa ngo-84.3%, kuyilapho le ngxenye ingaphansi kwama-80% ezimakethe ezinkulu zaseYurophu;
2. Iholo eliphakathi neliphezulu
Ngo-2021, imali engenayo emaphakathi nephezulu izobalelwa ku-76.6%.
izintandokazi zokuthenga
Amathoyizi: Brand/IP Drived
Lapho uthenga imikhiqizo yamathoyizi, abathengi baseBrazil baqhutshwa kakhulu yimikhiqizo ne-IP kunaseYurophu, ikakhulukazi konodoli, amabhlogo wokwakha, amathoyizi asemfashinini, izibalo, amamodeli ezimoto nezinye izigaba.
Izicathulo zezingane nezingubo: ukusebenza kwezindleko / isitayela
Imikhiqizo yokubeletha neyengane: isilinganiso sekhwalithi/intengo
Omama bafuna ukuhlinzeka ukunakekelwa okuphephile kwezingane zabo, ngakho bancamela uhlobo lwemikhiqizo yomama neyezingane enezindleko eziphansi kanye nekhwalithi.Ekunakekelweni kwezingane/ukuphakelwa/amanabukeni nakwezinye izigaba, amabhrendi ayi-10 aphezulu athatha kuphela u-60% wesabelo semakethe.
thanda amathoyizi endabuko
Ingxenye yabantu abadala baseBrazil abazithengela amathoyizi iphansi kakhulu, futhi ukusetshenziswa kwabo kwamathoyizi kusekelwe ikakhulukazi kumathoyizi esintu ezingane.Onodoli bangamathoyizi aziwa kakhulu phakathi kwezingane zaseBrazil, abalelwa cishe ku-30% wemakethe yokudayisa, kuyilapho amathoyizi ezinsana enza u-12%.Amathoyizi asenkulisa abalelwa ku-7%, kanti amabhulokhi wokwakha, amathoyizi angaphandle, izinqola, nesilawuli kude kubalwe ngaphansi kuka-5%.
Isikhathi sokuthumela: Apr-01-2022